When you are ranking among the sites on the first page of a Google search, but your site is not in the top three search engine positions, how can you use that rank to improve your position? This is an important question and one which requires a review of a few different techniques you can implement to get higher CTR from a Google search. I have tried and tested these factors and they have worked for me, so they should work for you too.
et’s have a look!
Tips to increase your click-through-rate from Google’s search engine:
Star rating in Google search:
Showing star ratings in a Google search is a powerful way to get more
CTR. Not only does it make your results stand out within the search
engine results, it also helps in getting clicks. It offers more
information in the search engine and thus helps to drive more traffic to
a webpage.If you write review articles, such as web hosting or web apps reviews, for example, you can use the Google Rich Snippet star rating to make your reviews stand out. These star ratings work to rank the product you are reviewing, and they clearly stand out. With a star rating, you can easily make your review article stand out even in competitive keyword results. WP Review Pro is the best plugin for showing star ratings in searches, while also allowing you to add a review box in your blog post.
Get WP review Pro Plugin
Remove dates from Google SERP’s:
Dates are very useful for letting readers know when a blog post was
written, thus allowing them to understand how recent the information
they’re reading is. When you have an older blog, despite having written
and published evergreen content on that blog you may notice poor CTR
from Google searches due to dates in Google SERP’s. I mention this in
greater detail in my Google Panda recovery guide.There are ways to tweak dates so that they show up in your blog posts but are hidden from Google searches. For instance, on my blog I have a habit of constantly updating my old posts to keep the content/information up-to-date, and this works very well.
If you have been noticing poor CTR for your older blog posts, my recommendation would be to remove the dates from Google SERP’s for your blog posts, keep your content up-to-date, and you will notice a significant improvement in CTR.
Meta description and meta title:
This should probably be first tip I offered in this post, but because
it is among the oldest techniques, I am offering it last. Google and
most other search engines use your meta title and meta description to
show information in Google searches. Writing call-to-action meta titles
will help you to get better CTR, and writing detailed meta
descriptions using keywords will help you to get better rankings.
Use the comments section below to let me know if you use any other technique that helps you to get better CTR from organic searches.
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