Best way To Moderate YouTube Spam Comments Automatically Using Artificial Intelligence

Artificial Intelligence is here, and many companies are offering it to us to improve our work flows.

Earlier, I talked about the web app (also iOS app), SmartModeration, which automatically tackles spam comments on Instagram and Facebook (check out my review here). I’ve been using it for almost a year to tackle the spam comments on ShoutMeLoud’s Instagram and Facebook pages.
The big news: The same AI technology can now help us combat spam comments on YouTube.
Recently, SmartModeration has integrated with YouTube, so you no longer have to worry about moderating and tackling spam comments on your videos. If you are a YouTube channel owner or a YouTube influencer, this new integration is going to be so valuable for you.

How To Tackle YouTube Spam Comments Automatically Using Artificial Intelligence

If you have never used SmartModeration before, go ahead and sign up right now. They offer a 3 day-free trial which is good enough to tackle spam comments for all of your existing updates on Instagram, YouTube, and Facebook.
In this tutorial, I’m sharing how to use their new YouTube integration.

• Log in to your SmartModeration account.
• Click on the Page Management tab (Direct link).

• Click on Add New Channel.
• Give access to your YouTube channel.
• Repeat the process if you have more than one YouTube channel.

Once you have allowed access, it will take a few minutes to scan your existing published and pending YouTube comments.
You should give an hour or so to let the SmartModeration bot to do its magic.
When done, you can use the tabs to quickly find ‘inappropriate’ and ‘automatically hidden spam comments’.

Well, now you’re all set. You can start using their web app or their mobile app to moderate your YouTube comments.

What if you have a new or moderately popular YouTube channel?

Here is the thing, not everyone needs SmartModeration to moderate YouTube comments. If you have a well-established and active YouTube channel, SmartModeration is definitely a good choice.
But if you are someone who gets a limited amount of comments, then you don’t need SmartModeration. You can manually moderate comments by configuring the settings.
Here is how you do that:

• Go to the YouTube community settings by clicking here.

Here you can configure settings to manually review all comments.

This definitely increases the time by which new comments will appear on your newly publishes posts, but you won’t have to pay for SmartModeration.
For new and medium traffic YouTubers, you can use the YouTube Creator Studio app (Android | iOS) on your smartphone to moderate comments.
However, once you reach the stage where your time is money, and you are getting a lot of comments, using an AI tool like SmartModeration can significantly improve your work flow.
Take a 3-day free trial of SmartModeration
Along with this new YouTube integration, they have recently revamped their dashboard:

They’ve also added another cool feature…
AI-Powered Blacklist: Here you can define keywords for your specific moderation needs, and the AI-powered blacklist will detect and hide comments with your pre-set keywords and their variations like frequent misspellings or large spaces in between letters.
I have been using this tool to manage my Instagram and my Facebook for quite some time. And now, I’m pretty excited that I get to use it to moderate my YouTube comments as well. If you are someone who understands not only the importance of comments but also the idea that “time is money”, you should definitely look into using this great service.
Now I want to hear from you: Have you used SmartModeration before? What do you think about it? Are you excited about this YouTube integration? Let me hear your reviews in the comments below! Also, if you use any other Artificial Intelligence comment fighting tool, do tell us about it in the comments!  
Here are some more hand-picked articles to improve your YouTube experience:

Like this post? Don’t forget to share it!

SmartModeration is a great tool to use to tackle spam comments on Facebook, Instagram, and now YouTube. It's a little pricey for new marketers, but for those with large followings, this tool is invaluable.

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Four Steps to Determining the Scope and Relevance of Social media

The social networks have reached an extraordinary peak knowing them to manage, can be beneficial to many areas of some companies. Fundamental to them is the knowledge of user behavior to determine the scope of our message and relevance of them. There are many ways to determine the scope and relevance, but it might be good to focus on two simple questions:
1) What number and what kind of people I’m coming with my efforts in Social Media?
2) How will we develop content specifically targeted to these people?

The scope and work closely with relevant metrics, helping you determine the effectiveness of your campaign and how to improve your interactions. It is not only how many people are coming, but if you’re heading to the right audience and relevant at a time.
Here are four steps that will help you examine and understand the scope and relevance of your message in a Social Media strategy.

Step 1 – Determine the current scope

This is the easy part. Your strategy in Social Media interaction likely involves multiple platforms.Measure its scope is to find how many people follow you or have chosen to establish a relationship with you on every platform. For example:
• How many Twitter followers do you have?
• How many Facebook fans?
• How many YouTube subscribers?
• How quickly your audience grows in each of these networks?
• What is the number of page views of your blog?
• What is the average number of retweets your content?
All these numbers will give you a clear idea of the scope and expected growth potential given your current strategy. The goal is to increase your reach, so the following three steps are designed to help you increase your business and know what is happening channels.

Step 2 – Determine the demographics of your fans

The scope is not the ultimate objective measures success in Social Media. You may have gained a huge following on Twitter or Facebook, but that does not correspond with the growth of the business.You may also be struggling to grow your reach and followers you have, are fans and are very committed to you to recommend your content to others.
By measuring your fingertips, you need to look beyond the numbers in general. It is important to understand who are your supporters and fans, and learn about their demographics as possible.Using the measurement information available on most platforms, data can be determined as:
• Age
• Location
• Genre
• Type of content preferred
• Other interests
You can review this information together with the measurement of interactions to determine which subset of the numbers, in general, are more active and also what content is appealing to different demographics within their constituency as a whole.

Step 3 – Calibrate the relevance of content and interactions

Once you have determined who is forming the core of your presence in social media, you’re ready to start developing content that is highly relevant to your audience.
The relevance of the content is the key to the success of your Social Media strategy. You might have a massive reach, but without relevance, is not effectively connecting with constituents, and as a result, you’ll never see the positive results for your business. You can measure the relevance of your content by checking how users interact with it. The following questions will help:
• What content has generated most of the interactions in recent months?
• What was the feeling of those interactions?
• How is the content related to my business/brand / product?
• What were the demographic Highlights of users who interact with your content?
• What content generated less interaction occurred?
• Why did not succeed the content?
Relevance is what enables brands to harness the power of amplification through a network of users.When the content is relevant, is likely to be shared by your followers among his friends and quickly spread and generate value from a wider network. By interacting on social networks, the relevance is the first thing any marketer should consider before developing or publishing content, so you understand what worked and what not, is the first step in creating truly relevant content in the future.

The specific orientation of the influencers in your network of followers is also key, as these evangelists have earned the trust of readers in their sector and have a special impact on them.

Step 4 – Customize the content to increase relevance to the main public

The final step of your reach and relevance is to create and test new content based on what you have learned about the profile of users who follow you through the last three steps. The generation of highly relevant content and targeted to specific groups of users in a meaningful way will begin to grow their interactions.

Then you can compare previous data with new data set to modify and refine your campaign, to identify what is working and what is not. As the relevance of content grows and continues to reach your target audience, increase its power generating meaningful interactions with the fans that will result in business growth and is therefore in sales.Once you get used to controlling a process of regular measurement and have a set of relevant statistics of the trends of your users, you will see improvements in your business driven by the extent of your message through influential users.
Once you get used to controlling a process of regular measurement and have a set of relevant statistics of the trends of your users, you will see improvements in your business driven by the extent of your message through influential users.

Mistakes to Avoid During Facebook Marketing

 It would not be an over statement if we remark that Facebook has become a household name of the current generation. Right from networking to entertainment to education and to business, Facebook offers opportunities that touch every sphere of life of its millions of registered members. So, it is evident that you have surely come across the new role of this social media platform – Facebook marketing.

While in the broader sense you get more profits than loses with thissocial media marketingoption, there are times when losses may prevail! There are situations when business entities commit mistakes with Facebook marketing, and eventually fail to get the desired positive outcome from the project. Learn some of them so that you do not make the same Facebook marketing mistakes too.

3 Simple Facebook Marketing mistakes to be Avoid at any cost

Not creating genuineness

At first you will feel live heaven when you create your business page on Facebook and invite your fans and contacts to ‘like’ it or ‘share’ contents. But if you are not serious enough about creating authenticity of your brand then you can have a bad time with Facebook and product will not get positive footprints any further! A tip for avoiding this is to interact with your visitors by making them understand what are your offers and why are they lucrative, rather than making a futile attempt to broadcast it. Facebook provides an opportunity to interact personally with your clients, so instead of just being a company, be a person to them!

Too predictable

If you present the same old thing in the form of ‘something new’ to your Facebook generated traffic, you cannot expect to win potential traffic that increases your salability. In nutshell, Facebook marketing will never work as desired that way! Although during the initial launching days traffic will come, they will not remain loyal to your page or feel any urge to recommend it to others. So, the tip to avoid this and make this social media marketing a mega hit is to create out of the box ideas that are not at all predictive. Try to introduce your new products or offers to the public, but in a way that they feel personally touched by the post. Ask for suggestions and comments.
I also recommend you to avoid making the mistake by submitting similar type of content in every update. Keep a good variation of Textual, images, quotes and other such content to make your content more interesting and this will help you to target wider range of audience.

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Inactive page

Making the Facebook page and totally forgetting it will not work at all.  What happens is that as soon as your contacts realize that your business page is not active, they sniff that it is not authentic and hence not to be relied upon! This will give you the inevitable blow that you were always afraid off, and your Facebook face will just remain like a frigid poster and nothing more! Instead, encourage regular activities in the page to win reliability.

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With a Facebook page in place, it is not always necessary to post product reviews or various season offers. To keep your crowd engaged you can encourage your fans to send in their reviews about the recent experiences they had with you. You can also post pictures of a recent office party or a special event you were invited to. The idea is to keep feeding the audience something to digest and keep the interactions rolling!

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These are just few of those common Facebook marketing mistakes that people make and I also linked out to some of the worth reading resources from the web, which will ensure you will not end up making any such mistakes and you will avoid them at any cost. If you have any of your tip or list of mistakes which we should avoid, do let me know via comments. If you find this article useful, don’t forget to share it on Facebook.

How to Get Loyal Instagram Followers & Keep Them Forever

Do you use Instagram to promote your business? If not, learn why you should start using Instagram for your brand. Be it a business or a blog, Instagram marketing can give you effective results in a short time.
According to the Pew Research Center, Instagram is the fastest growing social network. In December, 2014 it overtook Twitter in the number of users. Instagram has over 300 million users compared to Twitter’s 284 million.



Engagement rate on Instagram is also very high when compared to other networks.


Forrester analyzed more than 3 million interactions with more than 2,500 brand posts on seven social networks. The engagement rates for these brands on 6 of the 7 social networks studied, was less than 0.1%. On that one network, Instagram, posts generated a per-follower engagement rate of 4.21% which is 58 times more engagement per-follower than Facebook, and 120 times more engagement per-follower than Twitter.
All these statistics prove this is the perfect time to build an Instagram following. So here are working tips to start getting Instagram followers fast and for free.

How to Get Instagram Followers & Keep Them Forever

1. Post quality images: Instagram is all about Visuals

On any social network, be it Facebook, Twitter, Pinterest or Instagram, the best way to get fans or followers is by posting quality updates. When you post more quality updates, more people will see the amazing things you share and will want to follow you in order to see your future updates. And don’t underestimate the power of engagement. Engagement on Instagram, in the form of ‘Likes’ and comments will ensure that your images are seen by more people, and will add social proof. When people see that your posts have received a lot of ‘Likes’ and comments they will be more likely to follow you.

Here are some tips to ensure your Instagram posts get more engagement…
a) Curalate analyzed more than 8 million Instagram photos and found that images with a high amount of lightness generate 24% more likes than dark images and that images with a high amount of background get 29% more likes.



The study also found that….
Images with blue as the dominant color get 24% more likes than those with red as the dominant color.
Images with one dominant color get 17% more likes.
Images with low saturation get 18% more likes.
And images with high levels of texture generate 17% more likes.
b) Dan Zarrella also analyzed just under 1.5 million photos from over 0.5 million Instagram accounts to determine what types of posts get more ‘Likes’ and comments. I have listed some of his results below.



Use more hashtags: Dan Zarrella found that the more hashtags an image has on Instagram the more ‘Likes’ and comments it receives. In fact if you look at the above graph you will notice that images with around 30 hashtags received the highest number of ‘Likes’ and ‘comments’ which is also the highest number of tags Instagram allows. You can find the most popular hashtags here.
Stay clear of filters: Photos devoid of filters received the highest amount of ‘Likes’, so don’t get tempted to use one.

Use calls-to-action: Photos with the caption ‘like’ got 89% more ‘Likes’ and those with the word ‘comment’ got 2,194% more comments. So make a goal before you publish your post and write captions which will help you reach your goals.
Share photos of you: Dan Zarrella found that photos with one or more faces got 35% more ‘Likes’ than those without. If you plan to share selfies, then try taking snaps of you with a duck face, as the Curalate study referenced above found that duck-face selfies generated 1,112% more ‘likes’.
If you follow the above tips while sharing photos on Instagram, your photos will receive more engagement, which should convert to followers.

2. Leverage other networks: Interlink Social-network

If you have loyal followers or fans on other social networks you can ask them to join you on Instagram too. If they engage with your updates on other networks they will want to see and engage with your photos on Instagram. They will not only follow you but will also regularly ‘Like’ and comment on your Instagram photos.

UberFacts uses this technique really well. Along with the many photos they post on Facebook, they include a link to their Instagram account and a call to action that asks people to follow them on Instagram. As UberFacts has over 1.5 million Facebook fans and really high engagement levels, this technique should help them get plenty of new Instagram followers. They have 554,000 Instagram followers right now.



An example is this post. It has the text, ‘Follow UberFacts on Instagram!’ followed by the link to their Instagram account. The post received over 65,500 ‘Likes’ and 2,700 shares which should have helped them gain a good amount of Instagram followers. In a similar way you can ask followers from your various social media accounts to follow you on Instagram.
If you have a blog or website you can add a ‘Follow me on Instagram’ button to it. This button will help convert traffic into followers.

3. Invite Friends: Don’t walk alone!

You can invite friends from your other social networks and those in your contact list to follow you on Instagram using the Instagram ‘Find & Invite Friends’ feature. If you choose this option Instagram will contact your friends through email and text messages and prompt them to follow you. This is an easy way to get many followers quickly, especially if you have a new Instagram account.

5. Run contests: Instagram follower magnet

A contest is one proven method for gaining Instagram followers in a short time. If a contest is run effectively and generates engagement, some of that engagement will definitely convert to followers.  You can ask people to follow you to take part in a contest to ensure you get the end result you want. It would actually be better to ask participants to do more than just follow you. You can ask them to upload photos, use certain hashtags, mention others, sign up with their email address, etc. This will get you a better return on investment.
An example of an Instagram contest that helped someone gain a lot of followers is the one run by Deftones.



Deftones, an American rock band ran an Instagram photo contest where their fans could easily take part by uploading photos of themselves at Deftone concerts they attended and then tagging it with the hashtags #deftones and the city they attended, like #newyork. Within 3 months of starting the contest, the band’s Instagram account got close to 20,000 followers. People weren’t asked to follow them to take part in the contest, but they followed them anyway. This can actually prove to be more effective as people were not only following them so that they could win the contest. They followed them because they wanted to.



Another example of an easily run engaging contest is this one by Drinkwel. To take part in it, all participants needed to do was double-tap (‘Like’) the photo and then tag a friend in the comments. A contest like this which involves ‘Liking’ and tagging of friends can get you both engagement and followers.
Many of the tagged users will take part in the contest and will be inclined to follow Drinkwel.  If you check out Drinkwel’s Instagram account you will notice that they run contests on a regular basis. Following them will ensure that the follower is notified when a new contest is launched


This contest from Android Central is an example of a contest where people needed to follow in order to take part. As I mentioned earlier, asking people to follow to take part in a contest can be a great way to get followers.
To start getting loyal Instagram followers, begin using the above tips and strategies. You can start by posting quality images and inviting contacts, friends and followers from your other social networks. After that you can experiment with contests, and determine which one gets you best results. Always track your results to see what works.

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What do you do to generate loyal Instagram followers? Did I forget to list anything important? Please leave your comments below.

Facebook Marketing Fail – Mistakes Your Business Should Avoid

Seven years after social media became too popular for the average citizen (and marketers) to ignore, it’s still a source of confusion for business owners.  Conventional wisdom says you should have a Facebook and that you should have a Facebook business page.  But to many business owners, using this social media network effectively is akin to figuring out how to split atoms.
Facebook has a cool mystique about it among business owners.  They’ve got a page, their name is in lights. Now what?  What often comes next is a complete butchering of the medium and muddled posting that leads many users to tune that business out or shake their head.  Don’t be that business.  Be the business that succeeds, not the business committing Facebook fails.
 

Before Your Business Flees in Terror, Step Back and Review Your Efforts.

Common Facebook Page Marketing mistakes:

The natural inclination when one realizes their Facebook strategy isn’t working is to give it up entirely.  How many times have I heard someone exclaim, “This junk doesn’t work!”  Unfortunately, it’s a common occurrence.  Instead of giving up and abandoning your business’ efforts, let’s take stock of the reasons why you may have failed on Facebook.  Keep calm and breathe as we review the mistakes you may be making:

• Frequent posting fail.  Are you posting in 10 minute increments all day like you think you’re CNN’s running news feed? Stop. Stop now before every fan who liked you hits unlike and runs.  When you post too frequently, people get annoyed or scared by your strong come on.  Instead, shoot for 1-3 posts per day.
• You wandered off brand.  Your business’ Facebook page is not your personal page.  It is an extension of your brand.  You should be posting content which relates back to your brand and which further communicates this brand to consumers.  You shouldn’t be posting any old thing you run across on the internet.  You could be driving customers away.  They liked you for a reason.  Stick to topics, pictures, and discussions which relate back to your brand.
• You stuck your foot in your mouth and offended people. Nothing screams inappropriate like political posts, religious debates, and curse words.  Unless you’re a political analyst, keep the politics at home.  This is a public business page which will communicate your brand image, not the hatred you may have for a particular political party. Nothing drives customers away faster than contentious and offensive posts.
• You’ve become a used car salesman overnight.  Did your last 9 posts reference that sale today?  If every post you make is sale sale sale or buy buy buy, you could start to hemorrhage fans.  Don’t use your statuses as a never-ending pitch.  Use them to engage people in discussion, to share relevant on brand content, to inform and entertain.
• Your page is all text and no visuals.  Oops, you forgot that people like to look at pictures.  Visual marketing is more important than ever these days.  To harness that power, post some pictures.  Take a team picture at your store, post a unique cartoon that discusses your industry, or put up a picture of your newest product.  Give people something to look at.  If you’re not visual, you could be losing customers.

If your efforts aren’t working, you need to sit down and reevaluate how you can change tactics.  Don’t keep pursuing failed strategies of the past.  Instead of continuing to fail, start winning with strategies your fans can’t ignore.

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Have you ever made any such mistakes on Facebook, which leads to complete Facebook marketing fail for your campaign or advertising efforts? Do share your experiences.

Do You Really Know What Visitors Are Doing on Your Website? Here’s How You Can

If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it. ― H. James Harrington

Quick question: How much effort do you put into creating high-quality media for your website?
Don’t answer that, it’s rhetorical. I know you put in all the effort that you can; any serious publisher does, it’s otherwise not possible to survive on the hyper-competitive web.
Now, for a non-rhetorical question: Do you measure user engagement on your website?
Sure, you have Google Analytics installed, but how does that give you any special insight over anyone else?
Don’t get me wrong, Analytics is a great tool, depending on your knowledge—you can do some amazing things with it, but you can’t do everything.
You can’t accurately track time-on-site (most commonly used web analytics tools let you do it but it’s not precise), scroll depth, user attention zones and many other such intelligent metrics that will get you thinking less of the ‘click web’ and more of ‘attention web’.
But wait…

What is the ‘attention web’?

Attention web is a set of ideas and concepts that mark a shift in mindset when it comes to measuring user engagement on the web; spurred in parts by independent web developers, industry thought leaders, and specialist publishing and ad ops teams at large publications such as Upworthy, Medium, and BuzzFeed.
Medium uses a self-defined metric to measure success, as explained by the CEO, Ev Williams.

Internally, our top-line metric is “TTR,” which stands for total time reading. It’s an imperfect measure of time people spend on story pages. We think this is a better estimate of whether people are actually getting value out of Medium. By TTR, last week was still big, but we had 50% more TTR during a week in early October when we had 60% as many unique visitors (i.e., there was way more actual reading per visit).

Ev is far from the only person who understands that our current means of measuring engagement are not evolved enough to tackle the modern web.
Nick Rockwell, CTO, NYTimes, recently made the following observation:

Focusing on clicks would be a terrible mistake for us. We know from the data that the cycle for a reader to grow to understand the Times and eventually become a subscriber is measured over many years. Sometimes as long as a decade. The signal that you get from just looking at clicks is not going to be significant enough. We haven’t landed on what we think the perfect formula is. Amongst the things we care about are what people click on, the time they spend with a particular piece of content, scroll depth, as well as repeat visits over a defined period of time. Those are some of the key metrics.

So, what can you track about your users that will give you beyond-the-basics data and insights, and how?
Here are a few tools that you can set up and start using now.

1. The Parsnip.io Bundle

Track deep engagement metrics

Between 22/09/2016 and 4/10/2016, visitors collectively spent 2,692,545 seconds or ~747 hours on our blog; as measured by the tool Riveted provided by Parsnip.io

A set of three open-source user engagement tools created by Rob Flaherty, a digital product consultant from New York. These tools allow you to measure things like how deep users are scrolling your page, how much time they’re spending on your website and on which sections.

Scroll Depth

Scroll Depth is a small Google Analytics plugin that lets you measure how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Google Analytics Event for each one. The plugin provides native support for Universal Analytics, Classic Google Analytics, and Google Tag Manager, and can be used with any analytics service that supports events.

Screen Time

Screentime is a small tool that helps you start thinking of your website traffic in terms of time instead of hits (pageviews, visits, etc). You can define areas of the page, called Fields, and then Screentime will keep track of how much time each Field is on screen for. You can also use it to track smaller elements, like ad units.

Riveted

Google Analytics does a lot of things really well but the way it measures visit duration—by calculating the time difference between pageviews—provides only a partial view of how much time is actually spent on site. Riveted helps fix this by measuring the amount of time users are actively engaged (e.g., clicking, scrolling, using the keyboard) and then reporting the data to Google Analytics in frequent intervals.

2. Heatmaps and Clicktracking Tools

Visualize your user activity

Image: Nielsen Norman Group

Wouldn’t it be nice to see an sum of all activity that’s happening on your website in a visual way?
Heatmapping and clicktracking tools help you do just that by allowing you to gain valuable insight into the way that visitors interact with your site.
These tools answer the following questions:

• Where do visitors click?
• How much are visitors scrolling on the page?
• What actions can I optimize to increase conversions?

These tools are meant to give you an inside look into how your visitors interact with your website. Design and content additions can then be formulated to increase or optimize user behavior on the site. There is no more “guesswork” – just factual data based on user behavior.
Some of the most popular tools in this category include SumoMe, CrazyEgg, Lucky Orange, ClickTale, Inspectlet, SessionCam, me, Mouseflow, HotJar, and Seevolution. You can find a

3. Mixpanel

Identify gaps in your conversion funnels

Though Google Analytics allow you to measure conversion goals, the way that data is presented is not really too intuitive — in most cases, if you want to visualize a conversion funnel, you will need to pull the data and process it using another data processing tool such as Excel or Sheets. Mixpanel fixes this by providing multiple ways of visualising the conversion data on your website.
In essence, instead of tracking page views, Mixpanel allows you to define and track multiple ‘user actions’ on your website and mobile apps.
At AdPushup, we use Mixpanel to track multiple user actions across our site; on our blog, we use it to measure user conversion from when they first land on a page to the product sign up, this involves tracking conversion rates at three distinct steps:

1. Visitor > Sign Up Page (visitor went to sign up page)
2. Sign Up Page > Thank You Page (visitor signed up successfully)
3. Thank You Page > Saved Site (visitor saved their site in our visual editor)

While looking at these numbers, we realized that the conversion rate at step (1) was dismal compared to that of the other two steps — now we knew that we need add more noticeable call-to-actions on our blog to direct the users to the app Sign Up Page.
This is the kind of useful information you can find out using Mixpanel, it doesn’t matter what your goal is — product sign up, book download, completed purchase, you can define and track all the steps that lead up to the final conversion, and find bottlenecks holding back the entire cycle.

4. Chartbeat

Forget page views; measure attention instead

One of the pioneers of the “attention web” concept — Chartbeat allows publishers, brands, and agencies to measure and monetize user attention. Admittedly, their requirements are high and you need to meet some predefined minimum traffic criterion.
If you do get in though, this is what Chartbeat can help you do:

• Track and measure the second-by-second attention of your users
• Adapt and capitalize on the content that’s resonating with your audience
• Drive the right readers to the most engaging content again and again

How does it help you with this? By providing a whole suite of audience building tools including:

• Real-time analytics
• Audience insights
• Page optimization
• Headline testing
• Performance benchmarking
• Report building

As you may imagine, these tools can really help you optimize and bump up the attention levels that your content is currently attracting.
Just in case you don’t make the cut, you can sign up for their base plan which is available to everyone for $9.95 / month; it’s intended for small blogs and can help you with insights such as real-time concurrent visits, engaged time, desktop / mobile traffic split, social activity, page load times, top pages, and traffic sources — all this on one sleek dashboard.

5. KISSMetrics

Track, analyze, and engage your audience

Founded by Neil Patel (who is more commonly recognized as a prolific blogger in the marketing growth industry), KISSMetrics helps publishers and marketers measure user behavior analytics to drive growth — helping turn visitors into customers.
KISSMetrics offers tools under two categories: (1) Analyze and (2) Engage.
With Analyze, you can track individual and group visitor behavior from their very first visit to your website and identifying their lifetime value as a customer.
‘Analyze’ offers 7 reports:

• Funnel Report (where are visitors dropping out?)
• Cohort Report (which marketing activities lead to the highest signup rates?)
• Path Report (micro-analysis of user journey)
• People Search (searching users by criteria)
• A/B Test Measurement (how are they impacting the final revenue?)
• Revenue Report (where is your money best spent?)

In Engage, the second set of tools offered by KISSMetrics, you can engage users based on the information collected with the first set of tools. Think of them as a more intelligent breed of call-to-actions that work based on collected user data.
With the ‘Engage’ set of tools, you can:

• Show a newsletter sign up to new visitors only
• Greet a campaign audience with a unique message
• Provider a special offer to a user abandoning your shopping cart

These are just a few examples of what you can do with the audience segmentation, behavioral targeting, and design tools provided by KISSMetrics to engage your audience.

6. Qualaroo

Qualitative analysis for user engagement

No matter how good an analytics software, numbers will never be able to tell you the complete truth about what your users think; even if you manage to arrive at at some roundabout conclusion, you’re going to have to work hard to extract the signal from the noise.
So while analytics tools and quantitative analysis have their place in your marketing stack, sometimes, you just need a user to tell you:
“Hey, I don’t like the drop shadow on your navigation bar, it looks kind of tacky…’.
These are things you will never get from numbers.
That’s where Qualaroo comes in, combining the best of analytics-based user targeting and user survey platforms, Qualaroo allows you to target specific questions to your visitors anywhere on your website — whether that may be on their first interaction with your site or some point deep within the conversion funnel. Think of it as an exceptionally smart survey tool.
By using Qualaroo, you can:

• Improve conversion rates (by acting on real user feedback)
• Eliminate hidden roadblocks (by removing elements that may be annoying visitors)
• Add context to analytics (by getting to the “why” behind your analytics data)

A few features of Qualaroo include:

• Question targeting (based on multiple criteria)
• Exit surveys (triggered at user page abandonment)
• Skip logic (unique follow-up questions based on earlier responses)
• Question library (so you don’t have to do all the thinking)
• Quick setup (just takes a few minutes)
• White label (add your logo and change the colour to blend the design in)

So if you’re perplexed with all the hundreds of charts and graphs that analytics tools tend to throw in your face — and want some real user feedback — Qualaroo is worth a shot.

Next Steps…

What to do now that you know all this
These are a few tools that you can use to gain a deeper understanding of your user journeys from the moment a visitor first lands on your page to the one where they close the tab.
My advice? These are some pretty powerful tools and may seem overwhelming if you try to implement all of them in one go; besides, you probably just need one or two of them based on your current goals, a good place to start is by asking yourself the following question:

‘What do I want to measure right now?’